This is a hip-hop album featuring the iconic Asian cuisine form “Omakase” as the theme, crafted by rapper Chuckzigga Jiang and producer yb, which tells a Chinese story in English. They utilized music to smash the label and stereotype of Asian is a silent group. Before the release of the album, they held a dining&listening party experience, with a special menu that each course matched a song.
About the design concept, the lyric book/menu established a color gradient relation with red and blue to represent the cultural integration of Eastern and Western. At the same time, with the particularity of the dining/listing party, in the poster, the singers are placed on the plate as the design metaphor of tableware, which displays the musical dining experience straightforwardly.
Omakase! Listening Party
Design Strategy/Visual Design
Individual Project | 2020