Hey there!

I'm Jin

I am a communication designer and story-teller, with a specialization in brand design and brand strategy. I am currently a graduate student from the M.F.A program of Transdisciplinary Design at Parsons School of Design, in New York City. 
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jinyili94@gmail.com
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Stories are at the heart of my work.

By excavating the core message of brands I create the overall interdisciplinary design strategy that drives conversation and resonates to impact cultural as well as business results.

Through story I merges the brand’s image and it’s cultural value with fresh ideas that connect, reenergize, and influence. 

Design Research
Creative Concept
Design Management
Design Strategy
Brand Design


Experience

  • Project Executive Intern
    Le Passage Brand Consultancy | 2020
    Remote internship. Mainly responsible for the creative strategy and visual design cooperation of brand marketing projects, as long as taking into account the topic selection and frameworking of content production for Le Passage's social media platform.
    Creative Strategist
    The Bleach Union Design Company | 2019
    Cooperate with artists and musicians to explore the possibilities of their future artistic expression and promotion, including branding strategies, new merchandising lines and visual design
  • Visual Design Intern
    SINA Corp. | 2018
    Design team member, focused on designing company brochures, advertisement posters, and web design layouts
  • Design Team Leader
    Leadshow Brand Consultanting Company | 2016-2017
    Lead creative designer and coordinator for product design projects. Led team of five staffs and interns in designing more than ten projects, which were put into market within one year 
The New School, Parsons School of Design, New York, US
Master of Fine Arts in Transdisciplinary Design | 2019-2021
Guangzhou Academy of Fine Arts (GAFA), Guangzhou, CN
Bachelor of Arts in Art Design & Brand Advertising Design | 2012 - 2016
Seoul National University of Science and Technology, Seoul, KR
international Exchange Design Program Graduate  | 2015

Education

2020 Jinyi Li. All rights reserved.