Hey there!

I'm Jin

I am a communication designer and story-teller, with a specialization in brand design and brand strategy. I am currently a graduate student from the M.F.A program of Transdisciplinary Design at Parsons School of Design, in New York City. 


Stories are at the heart of my work.

By excavating the core message of brands I create the overall interdisciplinary design strategy that drives conversation and resonates to impact cultural as well as business results.

Through story I merge the brand’s image and it’s cultural value with fresh ideas that connect, reenergize, and influence. 

Design Research
Creative Concept
Design Management
Design Strategy
Brand Design


The New School, Parsons School of Design, New York, US
Master of Fine Arts in Transdisciplinary Design | 2019-2021
Guangzhou Academy of Fine Arts (GAFA), Guangzhou, CN
Bachelor of Arts in Art Design & Brand Advertising Design | 2012 - 2016
Seoul National University of Science and Technology, Seoul, KR
international Exchange Design Program Graduate  | 2015